What is personal data?
1.2 The personal data of users processed within the scope of our online offer includes inventory, contact, content, contract and usage data as well as meta/communication data, employee master data and applicant data.
1.3 The groups of persons concerned include our business partners, users and customers as well as interested parties, other visitors to our online offering, employees and applicants.
1.4 We process users’ personal data only in compliance with the applicable data protection provisions.
2. TYPE OF PERSONAL DATA COLLECTED
2.1 In order to carry out our business processes, we collect and process those personal data that are required as expected in this context and also pass on the necessary data to third parties (executing order recipients). Furthermore, we use the data to provide a customer-specific order history and for marketing measures.
2.2 Personal data collected when visiting the website
Meta/communication data: Device ID, IP address, location data, operating system incl. corresponding version and possibly the browser used.
Usage and connection data: Access times, interests, web pages visited, IP address and other log data
Access data: Username, User ID, Password (encrypted)
Inventory data:Company address, contact person, e-mail address as well as other contact data, bank data, creditworthiness data, license plate number, assigned company if applicable.
Communication data: Reviews, support requests and other communication, photographs, videos
2.3 Personal data collected during registration
Device ID, IP address, location data, operating system incl. corresponding version, and possibly the browser used.
2.4 Personal data collected during registration and ordering
Usage and connection data:Access times, interests, web pages visited, IP address and other log data
Meta/communication data:Device ID, IP address, location data, operating system incl. corresponding version and possibly the browser used.
Usage and connection data: Access times, interests, web pages visited, IP address and other log data
Access data:Username, User ID, Password (encrypted)
Inventory data: Company address, contact person, e-mail address as well as other contact data, bank data, creditworthiness data, license plate number, assigned company if applicable.
Communication data: Reviews, support requests and other communication
Order data: Order history
3. security measures
3.1 We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
3.2 SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
3.3 If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
4. DISCLOSURE OF DATA TO THIRD PARTIES AND THIRD-PARTY PROVIDERS
4.1 Data is only passed on to third parties within the framework of legal requirements.
4.2 If we use subcontractors to provide our services, we take appropriate legal precautions as well as corresponding technical and organizational measures to ensure the protection of personal data in accordance with the relevant legal requirements.
4.3 Insofar as content, tools or other means from other providers (hereinafter collectively referred to as “third party providers”) are used within the scope of this data protection declaration and their named registered office is located in a third country, it is to be assumed that a transfer of data to the third party providers’ countries of domicile takes place. The transfer of data to third countries takes place either if there is an adequate level of data protection, user consent or otherwise legal permission.
5. REGISTRATION AND USER ACCOUNT
5.1 For each user of our services we create a so-called user account, in which they can view in particular their contact and order data. During the registration process, the required mandatory information will be provided to the users. The user accounts are not public and cannot be detected by search engines. If users have terminated their user account, their data will be deleted at the request of the user with regard to the user account, subject to their retention is necessary for commercial or tax reasons in accordance with Art. 6 para. 1 lit. c DSGVO. It is the responsibility of the users to save their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
5.2 In the context of registration and renewed registrations as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate
interests, as well as those of the users, in protection against misuse and other unauthorized use. In principle, this data is not passed on to third parties, unless it is necessary for the pursuit of our claims or there is a legal obligation to do so pursuant to Art. 6 Para. 1 lit. c DSGVO.
5.3 We process usage data (e.g., the web pages visited on our online offer, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, e.g., to display product information to the user based on the services they have used to date.
6. ONLINE MARKETING
6.1 When contacting us, the user’s details are processed for the purpose of handling the contact request and its processing pursuant to Art. 6 para. 1 lit. b) DSGVO.
6.2 The user’s details may be stored in our customer relationship management system (“CRM system”) or comparable request organization.
6.3 We use the CRM system “Hubspot”. This is an integrated software solution that we use to cover various aspects of our online marketing. These include: Content Management (website and blog), Email Marketing (newsletter as well as automated mailings, e.g. to provide downloads), Social Media Publishing & Reporting, Reporting (e.g. traffic sources, hits, etc. ), Contact Management (e.g. user segmentation &
CRM), landing pages and contact forms.
HubSpot is a software company based in the USA with a branch office in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500. HubSpot is certified under the terms of the “EU – U.S. Privacy Shield Framework” and is subject to TRUSTe ‘s Privacy Seal as well as the “U.S. – Swiss Safe Harbor” Framework.
7. COLLECTION OF ACCESS DATA AND LOG FILES
7.1 We collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, geodata, customer number, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
7.2 Log file information is stored for security reasons (e.g. for the clarification of abuse or fraud) and to improve our online offer for a maximum of 6 months and then deleted. Data whose further storage is necessary for evidentiary purposes is exempt from deletion until the final clarification of the respective incident.
8. COOKIES & REACH MEASUREMENT
8.1 Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
8.2 Most of the cookies we use are so-called “session cookies”. They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit. You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, as well as activate the automatic deletion of cookies when closing the browser.
8.3 If you do not want cookies to be stored on your computer, you must deactivate the corresponding option in the system settings of your browser. The exclusion of cookies can lead to functional restrictions of our online offer.
9. GOOGLE ANALYTICS
9.2 Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law.
9.3 Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. In doing so, pseudonymous usage profiles of the users can be created from the processed data.
9.4 We use Google Analytics to display the ads placed within Google’s advertising services and those of its partners only to users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called “Remarketing Audiences” or “Google Analytics Audiences”). With the help of Remarketing Audiences, we also want to ensure that our ads correspond to the potential interests of users and do not have a harassing effect.
9.5 We use Google Analytics only with IP anonymization enabled. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
9.6 The IP address transmitted by the user’s browser is not merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google, as well as the processing of this data by Google, by downloading and installing the appropriate browser plugin.
9.7 You can find out more information about the use of data by Google, setting and objection options on the Google websites: “Data use by Google when you use websites or apps of our
D ate Usage for Advertising Purposes”, “Manage I nformation Google Uses to Show You Advertising”.
10.1 We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the marketing and remarketing services (in short.
“Google Marketing Services”) of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
10.2 Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law.
10.3 Google’s marketing services allow us to target advertisements for and on our website to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products in which he or she was interested on other websites, this is referred to as “remarketing”.
For these purposes, when our website and other websites on which Google marketing services are active are called up, a code from Google is executed directly by Google and so-called (re)marketing tags are integrated into the website. With their help, an individual cookie is stored on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform Google Analytics that the IP address is shortened within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases is transferred in full to a Google server in the USA and shortened there. The IP address will not be merged with data of the user within other offers of Google. The aforementioned information may also be linked on the part of Google with such information from other sources. If the user subsequently visits other websites, he can be shown ads tailored to his interests.
10.4 The user’s data is processed pseudonymously as part of the Google marketing services. I.e. Google does not store and process e.g. the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in Ireland.
10.5 The Google mark
eting services used by us include, among others, the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked through the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
10.8 We may also use the service “Google Optimizer”. Google Optimizer allows us to track the effect of various changes to a website (e.g. changes to the input fields, design, etc.) as part of so-called “A/B testing”. For these testing purposes, cookies are placed on users’ devices. Only pseudonymous user data is processed in the process.
10.9 Furthermore, we may use the “Google Tag Manager” to integrate and manage the Google analysis and marketing services on our website.
10.11. If you wish to object to interest-based advertising by Google marketing services, you can use the settings and opt-out options provided by Google.
11. FACEBOOK SOCIAL PLUGINS
11.1 We use social plugins (“plugins”) of the social network facebook.com on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos.
11.2 Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law.
11.3 When a user calls up a function of this online offer that contains such a plugin, his or her device establishes a direct connection with Facebook’s servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated into the online offer by the latter. In the process, usage profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin.
11.4 By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his or her IP address. According to Facebook, however, only an anonymized IP address is stored in Germany.
11.6 If a user is a Facebook member and does not want Facebook to collect data about him/her via this online offer and link it to his/her membership data stored on Facebook, he/she must log out of Facebook and delete his/her cookies before using our online offer. Further settings and objections to the use of data for advertising purposes, are possible within the Facebook profile settings or via the U.S. or E U page. The settings are platform-independent.
12. FACEBOOK, CUSTOM AUDIENCES AND FACEBOOK MARKETING SERVICES
12.1 Within our online offer, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, is used due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes.
12.2 Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law.
12.3 With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
12.4 The Facebook pixel is directly integrated by Facebook when you visit our websites and can save a so-called cookie on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our online offer will be noted in your profile. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook and for its own market research and advertising purposes. If we should transmit data to Facebook for matching purposes, this data is encrypted locally in on the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of creating a comparison with the data encrypted in the same way by Facebook.
12.5 Furthermore, when using the Facebook Pixel, we use the additional function “extended matching”, whereby data for the creation of target groups (“Custom Audiences” or “Look Alike Audiences”) is transmitted to Facebook in encrypted form. Further notes.
12.6 Furthermore, we use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this case, the e-mail addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used solely to determine recipients of our Facebook ads. In this way, we want to ensure that the ads are only displayed to users who have an interest in our information and services.
12.7 The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Specific information and details about the Facebook pixel and how it works can be found in Facebook’s help section.
12.8 You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising. The settings are platform-independent (desktop or mobile).
13.1 With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.
13.2 We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the context of a registration, they shall be decisive for the consent of the users.
13.3 Double opt-in and logging: The registration for our newsletter is carried out in a so-called double opt-in procedure.
13.4 This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with other email addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged.
13.5. shipping service provider: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500. HubSpot is certified under the terms of the “EU – U.S. Privacy Shield Framework” and is subject to TRUSTe ‘s Privacy Seal as well as the “U.S. – Swiss Safe Harbor” Framework.
13.6 To sign up for the newsletter, it is sufficient to provide your email address.
13.7 The use of the shipping service provider, performance of statistical surveys and analyses as well as logging of the registration process, are based on our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO. Our interest is directed towards the use of a user-friendly as well as secure newsletter system that serves our business interests as well as meets the expectations of the users.
You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time by sending an e-mail to firstname.lastname@example.org.
14. INTEGRATION OF THIRD-PARTY SERVICES AND CONTENT
14.1 We use content or service offers of third parties within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer in the sense of Art. 6 para. 1 lit. f. DSGVO), we use content or services offered by third-party providers. The following presentation provides an overview of third-party providers and their content, along with links to their privacy statements, which contain further information on the processing of data and, in part already mentioned here, opt-out options:
– If our users use third-party payment services (e.g. PayPal), the terms and conditions and privacy notices of the respective third-party providers apply.
– Our apps use technology from Google Firebase ( Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, “Google”). Firebase is part of the Google Cloud Platform and offers numerous services for developers. A listing of these can be found here. For Firebase Analytics, Google uses the advertising ID of the mobile device in addition to an “instance ID”. You can restrict the use of the advertising ID in the device settings of your mobile device.
– For Android: Settings > Google > Ads > Reset Ad ID For iOS: Settings > Privacy > Advertising > No ad tracking.
– For more information about Firebase privacy and security, click here. We use servers located within the EU whenever possible. However, it cannot be ruled out that data may also be transferred to the USA. Google has joined the EU-US Privacy Shield, a data protection agreement between the EU and the USA. More information on Google Firebase and data protection can be found at https://www.google.com/policies/privacy/ and at https://firebase.google.com/
– Conversion Tracking by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads sets a cookie on your computer if you have reached our website via a Microsoft Bing ad. In this way, Microsoft Bing and we can recognize that someone has clicked on an ad, been redirected to our website and reached a previously determined target page (conversion page). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No personal information about the user’s identity is shared. If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this – for example, via a browser setting that generally deactivates the automatic setting of cookies.
– Our websites use the web analysis service with bid management of intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich. Anonymized usage data is collected, aggregated and stored for the purpose of demand-oriented design and optimization of this website, and usage profiles are created from this data using pseudonyms. When intelliAd tracking is used, cookies are stored locally. According to
– §15 of the current version of the German Telemedia Act, you as a website visitor have the right to object to the storage of your (anonymously recorded) visitor data, even for the future. To do this, use the intelliAd opt-out function.
– We use the service “portatour anywhere” by the service provider portatour (impactit GmbH, Vienna Twin Tower, Wienerbergstraße 11/B14, 1100 Vienna) for route planning. For the needs-based design of our field service appointments incl. routes, data of customers/new customers are collected, stored and processed.
15. RIGHTS OF THE USERS
15.1 Users have the right to receive, upon request and free of charge, information about the personal data that we have stored about them.
15.2 In addition, users have the right to correct incorrect data, restrict processing and delete their personal data.
15.3 Likewise, users may revoke consents, in principle with effect for the future.
16. DELETION OF DATA
16.1 The data stored by us will be deleted or pseudonymized as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations. If the user data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for reasons of commercial or tax law.
17.2 Users are requested to inform themselves regularly about the content of the data protection declaration.